Bankers Need To Radically Rethink Reputation Management

The Banker Vogl article March 2013

Frank Vogl, writing the "Bracken" column in the March 2013 issue of The Banker stresses in an article "Reputation: A Matter That Goes to the Top," that the chairmen and CEOs of major financial services firms need to recognize the power of the 24/7 global news cycle, the widespread public suspicion of banks and bankers, the cultural changes that are being demanded by the public and regulators alike. Top bankers can secure great benefits from effective reputation management, but it means that they have to take charge and become far less dependent on their lawyers and in-house PR advisers who time and again have proven to be far too defensive.

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